| Divide the Day Teams Up With Kramer |  |
| The Southern California quintet plays uncompromising hard rock with just the right mix of Sunset Strip attitude and cowboy swagger. Their forthcoming Universal Republic offering is an explosive concoction of riffs, hooks, grooves and gusto. On songs like the band's breakout single"One Night Stand" Joe croons with incendiary passion, while guitarists Maude and Adam fire off smoking hot riffs and tasty leads. It's all driven forward by the freight train rhythm section of Brian behind the kit and Billy on bass. Divide the Day have got the spark to light up an arena. | |
 | | Joe describes the band's sound best. "It's Western Rock" he says: "We make music for cruising on your motorcycle or hanging at the bar. It's American, and it's real." In 2007 the band hooked up with Maude, Brian and Adam rounding out the current lineup, wherein Divide the Day was born. They entered the studio with Fred Archambault (Avenged Sevenfold, Alice Cooper, Deftones) to record Deadly Like the Snake. The self-released album hit the streets in 2008 to much fan ardor, and it also caught the attention of Universal Republic, which became the band's home later that year. Fred encouraged Divide the Day to push their sound forward. Joe explains: "Not a lot of bands play true rock n' roll anymore. We wanted to resurrect that Sunset Strip feel. Working with Fred helped us bring out the Hollywood vibe. He helped us grow up so we weren't just a band screaming in a garage. We phased out the hardcore elements from our sound.We want to make music people can shake there asses to. |
 | | Divide the Day make dirty and danceable rock with a healthy dose of western grit.They hit the studio in early 2009 with producer Mark Needham (Fleetwood Mac, The Killers) to record their forthcoming fall offering. The Needham-produced One Night Stand hit radio in late April and swiftly began to scale the charts. It's an infectious anthem that illustrates Divide the Day's signature sound and attitude. The song's undeniable hook and racy lyrics are bound to make it a summer anthem. |
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| | Billy concludes, "It's about everyone having a good time. There's this Western cowboy feel to what we do. We're here to change things up, and we're going to do it our way. It's more of a lifestyle than a musical style." Spoken like true outlaws.
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